Customers

Learn how to build a customer journey map for your small business.

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

Use these strategies to automate your email communications without coming across as cold to your customers.

Southwest has built an impeccable reputation by putting customers first and prioritizing its employees. Here's what businesses can learn from Southwest.

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.